together we're better.

Your local community newspaper is speaking to your audience every week. Tap into the power of local news and create a marketing plan that will raise the profile and prospects for your business. 

home delivery

The Observer is distributed door-to-door in Woolwich, Wellesley and Waterloo every Thursday. Over 50 pick up locations help serve our readers.

readership

The Observer audience is engaged. As the market leader and newspaper of record The Observer has earned the trust of residents. Our advertisers benefit with amazing results.

shout it out loud

The Observer is the largest distributed newspaper in the market. Your advertising messages get maximum exposure in print and online. Let's work together.

make an impression

The Observer prints and delivers 16,000 newspapers weekly. Consistent, regular advertising establishes yourself in the market and keeps you top-of-mind with our audience.

design included

Don't pay extra for design or hire a marketing agencies. Our professional graphic designers will create effective, visually appealing advertising that will garner you positive results.

award-winning

The Observer is one of the best community newspapers in Canada. Over 120 industry awards racked up since 1996 including all facets of newspaper production.

display ad rates.*

Ad Sizes Cost Volume Discounts Colour Rate

Sixteenth

$89

10% ..........    $80.10
15% ..........    $75.65
20% ..........    $71.20

+ $75

Eighth

 

$173

10% .......... $155.70
15% .......... $147.05
20% .......... $138.40

+ $100

Banner

$211

10% .......... $190.80
15% .......... $180.20
20% .......... $169.60

+ $100

Quarter

$325

10% .......... $292.50
15% .......... $276.25
20% .......... $260.00

+ $150

Third

$424

10% .......... $381.60
15% .......... $360.40
20% .......... $339.20

+ $150

Half

$558

10% .......... $502.20
15% .......... $474.30
20% .......... $446.40

+ $185

Two-Third

$809

10% .......... $728.10
15% .......... $687.65
20% .......... $647.20

+ $225

Full-Page

$1055

10% .......... $949.50
15% .......... $896.75
20% .......... $844.00

+ $300

premium ad rates.*

Ad Sizes Cost Volume Discounts Colour Rate

Front Cover
Banner

$412

Volume Discounts
do not apply

Full-Colour
Included

Masthead
Banner

$375

Volume Discounts
do not apply

Full-Colour
Included

Page 3
Banner

$250

Volume Discounts
do not apply

Black & White
Only

    Double Truck Centre Spread

$2300

Volume Discounts
do not apply

Full-Colour
Included

feature ad rates.*

Ad Sizes Cost Ad Specifications

Sixteenth

$120

2.18"w X 2.46"h

Full Colour Included

Eighth

$210

4.65"w X 2.46"h

Full Colour Included

Quarter

$368

4.65"w X 5.2"h

Full Colour Included

Half

$575

9.6"w X 5.2"h

Full Colour Included

Full-Page

$1070

9.6"h X 10.7"h

Full Colour Included

Home and Garden

Wedding

Kid’s Activities

BBQ Season

Car Care

Valentine’s Day

Mother’s Day

Emergency Preparedness

Financial / Taxes

Holiday Gift Ideas

Sidewalk Sales

Wellesley Home Show

*The current printed rate card supersedes all rates and policies displayed online in any format.

we deliver.

The Observer have been delivering results for local businesses since 1996. Advertising in The Observer also supports professional journalism — telling the stories about our local people.