Our coverage.

we deliver.

The Observer is home-delivered in our distribution area. In addition, more than 45 locations including outdoor honour boxes and premium racking in high volume locations distribute approximately 2700 Observers very week.

Click the tab on the left of the map to filter our home delivery coverage and pickup locations.

Numbers You Can Trust

Canadian Media Circulation Audit is the country’s largest Canadian-owned circulation auditor, providing accurate and reliable audience measurement data for newspapers.

100% Local Content

The Observer editorial staff are trained accredited journalists producing local news stories. Our news is original and unique to our market and won't be found anywhere else.

Competitive Flyer Delivery

Flyer delivery rates that are cost-effective and very competitive with Canada Post pricing. Insert/flyer rate is $65 per thousand inserts. Contact us for more information.

More to Read In Print

We attract more eyeballs and people's time to our print edition. It's packed with columns, opinion pieces, crossword, auction and classified listings, event calendars and more.

Reliable Flyer Delivery

The weekly flyer package is bagged and delivered Thursday-Friday to homes in Woolwich and Wellesley Townships and select North Waterloo neighbourhoods.

The Original Social Media

The Observer is where 'word-of-mouth' gets started. We're as social as you get! We're portable, shared extensively and locally connected. Follow and like us!

Gateway to the Local Market

we have you covered.

The Observer has the best distribution in the market. Period. Our extensive coverage through home delivery and high volume pickup locations has you covered.