All advertising rates include design but feel free to create or commission your own designer. Following our guidelines will help you create artwork specifically for newspaper advertising so you will be happy with the results.
Need to Know
Advertising design is included in the price of the space for advertising should you require our services. Our graphics department can find the perfect graphic to illustrate and bring attention to your advertising message. Clients are welcome to submit their own digital files so long as artwork is compatible and use The Observer specifications and file format.
Our workflow is powered by Adobe.
The Observer creates using the most up-to-date Adobe products to insure quality and maintain compatibility with client files.
Send your artwork quickly and securely using our drag and drop service.
Files up to 10GB will be uploaded quickly and delivered directly to The Observer production department.
6 Column | Main Sections
8 Column | Classified Section
The Observer is published every Thursday.
Home delivery of flyer package occurs Thursday-Friday.
Honour boxes are filled by noon on Thursdays.
Our advertising deadlines:
|Display Ads||Tuesdays by 4:00 pm|
|Classified Ads||Wednesdays by 10:00 am|
|Family Album||Wednesdays by 10:00 am|
|Flyers / Inserts||Two weeks advance booking required.|
Please contact Donna Rudy at 519-669-5790 ext 104 to make a booking.
Minimum Ad Booking
Min. 7 ads / year
Min. 15 ads / year
Min. 20 ads / year
Based on a minimum ad booking within a 12 month time frame from the date of first ad booking.
Discounts are not automatically applied and are subject to approval and terms. Volume rate based on percentage of regularly priced advertising. Advertising rates and discounts are subject to change without notice. Some advertising is not eligible for discounts. Discuss any potential discounts with your sales representative.
All advertising prices include design, 2 ad proofs if required and the area occupied. Ads designed by The Observer will be proofed using email. In the case of no email address, proofs will be delivered via fax. Please inform your sales representative how you would prefer receiving ad proofs.
It is the client’s responsibility to insure the advertisement has the correct information and the design meets the requirements of the client.
Once an ad proof has been supplied to the advertising client, unless otherwise notified by client, the advertisement is considered approved. Once approved and published, advertiser assumes all responsibility for errors or damages arising from any errors.
Digital Ad Submission Policy
The Observer considers ads sent in a digital format approved as is. Once submitted the Observer is not responsible for errors arising from such ads. The Observer will attempt to fix issues with ads including font substitutions, spot-colour/pantone conversion to CMYK and other issues that may arise, however, it is the customer’s responsiblity to provide digital files that will print as intended.
All advertising is accepted subject to the Publisher’s discretion at all times.
Know your market and deliver advertising messages that get results. Our clients continue to support weekly newspaper advertising because it works. We know it will work for you too. Let’s get started!